For the past 2 years, we’ve seen a plethora of brands jump into the metaverse and Web3 with wide-ranging use cases and experimental initiatives. But we’re now moving beyond the short-term plays. Brands are evolving their propositions in this space to be part of their long-term marketing efforts by creating new business models and novel ways to engage customers and communities. This report evaluates why and how brands should strategically consider this emerging space to future-proof growth in the next.
