Seeing Beyond The Hype
For the past 2 years, we’ve seen a plethora of brands jump into the metaverse and Web3 with wide-ranging use cases and experimental initiatives. But we’re now moving beyond the short-term plays. Brands are evolving their propositions in this space
Recapping the inaugural Meta Performance Marketing Summit
In September, Meta held its inaugural Performance Marketing Summit. This event was not nearly as buzzworthy as Meta Connect, but for advertisers, it served as an important conference to assess the changes underway and upcoming that will impact their investments
Top 5 Takeaways from The 2022 Cannes Lions Grand Prix Winners
Last year, long after the international festival of creativity concluded virtually and world-class work had been awarded covering 2 years, Cannes Lions CEO, Simon Cook, reflected on the creative themes in the work from 2020 and 2021 by stating that
Creating & Influencing Modern Marketing Growth
Every day, influencers and creators inspire people and push culture forward around the world. They shape perception, hold
The Era Of Privacy Marketing
In the past decade digital ads have gone from less than 20% of the global ad market to more than 60%