Porsche
We designed and re-engineered the traditional, linear customer journey with a dynamic omni-channel approach, through a custom-built business intelligence platform (Native Connect), marketing automation (Eloqua) and a data management platform (Oracle) to orchestrate a non-linear Always On approach.
PARTNER:
Porsche - Al Nabooda Automobiles
CHANNELS:
DMP and DV360 display, Facebook and Instagram
BUSINESS KPI:
Market qualified leads