Every day, influencers and creators inspire people and push culture forward around the world. They shape perception, hold attention, intermediate transactions, and innovate through experimentation in the next. They provide key learnings on how brands can succeed in addressing some of the many post-pandemic changes impacting audience expectations, behaviours and experiential values across the customer lifecycle. Now and in the next, marketers can unlock full-funnel strategic value and elevate their communication efforts by tapping into relevant consumer and industry trends that influencers and creators happen to be at the heart of.
